Is that really what it looks like?

A little known secret in the architectural and design industry is that as technology develops, like a computer program or a rendering technique or drafting capabilities, the requirement as designers for attention to detail increases. We cannot get away with lines that don’t cross, flooring that is ‘almost’ the right color or a tree approximately in the correct spot. The tools we use now demand from us our focus and care when designing and presenting to our clients. And now that we are producing renderings through virtual reality, the programs we use allow for that detail. Even more, our clients now expect that detail. It becomes even more imperative for us as designers to take the time to understand what that material really is that we’re showing or to ensure the orientation of the building is truly positioned properly. Most importantly, our client wants to know, “Is that really what it looks like?”